Medium’s New Logo: A Symphony of Colors
Medium has recently revamped its logo, swapping the classic all-black text for a vibrant gradient design. But this change is more than just about aesthetics — there’s a deeper story behind it.
The Old Logo
The previous Medium logo featured a monochrome icon with a symbol and wordmark, both in black.
This design matched their black-and-white theme perfectly.
The New Logo
The first thing you’ll notice about Medium’s new logo is its explosion of colours.
Say goodbye to the old monochrome look and hello to a gradient that flows through a beautiful spectrum of hues.
The Magic Behind the Gradient
How did they create this eye-catching effect?
The new logo uses a series of overlapping shapes, each filled with a different colour. These shapes blend seamlessly, creating a smooth transition that’s both visually stunning and harmonious.
Let’s break down the colours you’ll see:
- Black: A subtle nod to Medium’s heritage, anchoring the new design with a sense of continuity.
- Brown (#603917): A warm, earthy tone that injects depth and stability.
- Light Blue (#71E2FD): This evokes a feeling of freshness and open skies.
- Pink (#FF9BC9): Infuses a playful energy, like a burst of creative inspiration.
- Red (#FF472F): A bold stroke that grabs attention and compels action.
- Orange (#FF8312): Symbolizes warmth and the flame of creativity.
- Yellow (#FFCE00): Radiates sunshine and optimism.
- Green (#48E348): Represents growth and the harmonious exchange of ideas.
- Blue (#008EF0): Instills trust and dependability, highlighting Medium’s commitment to credible content.
- Purple (#9A50FC): Hints at mystery and imagination, the cornerstones of storytelling.
Why the Change?
While Medium hasn’t officially explained why they changed their logo, it seems more than just a fashion choice.
Everyone has a story to tell.
The colourful gradient shows Medium’s commitment to including everyone. It represents their goal of bringing together many different voices and viewpoints, creating a diverse mix of stories.
The colour palette even subtly resembles the LGBTQ+ Pride flag, further emphasizing Medium’s embrace of diversity.
What are your thoughts on the new Medium logo?
